Born out of New York City creative studio Milk, Milk Makeup believes in good ingredients and epic payoff, with a carefully-curated range of cruelty-free, paraben-free, and 100% vegan essentials. With a collection of high-performance, good-to-skin formulas, it’s no surprise that their camouflaging eye concealer, multi-tasking lip stains, natural-looking eyebrow gel and game-changing primer are already industry icons. Joining the ranks is the Hydro Grip Eye Primer, the newest addition to the much-beloved Hydro Grip range designed to make your make up last. All. Damn. Day. The Eye Primer is no different, locking in powder and creams over the eyelid and under the eye with ease. Features: Waterproof Brand: Milk Makeup